Never judge a purchase by the bag?

I decided to go ahead and post today's picture tonight. I actually was deciding between a few different pics but the posts would be longer and the one I really wanted to use isn't quite "formulated" in my head tonight so I'll use this one....

Today I made a purchase I was due to make a long time ago. It's definitely one of my LEAST favorite activities and it took over an HOUR to purchase this 1 item. It cost $62.50 and I was a little thrown when it was placed in this bag and handed to me. I felt like I was getting some weird door prize in a gift bag. I wanted to ask why they just didn't have normal store bags. Is it supposed to make me feel better about my purchase if you put it in a pretty bag? Any guesses on what I bought?